Driving value. Delivering value.

Our strategy is built on innovation, resilience, and long-term growth—designed to create sustainable value for our investors and stakeholders.

Clear strategy, steady growth

Our sales growth is achieved both through acquisitions and new customer acquisition. We are also constantly working to increase the profitability of our resources and processes by centralising administrative activities to a large extent and consistently optimising operational processes. The IRS Group has its headquarters in Hamburg. 

Our Strategic roadmap: Shaping the future of car repair

At IRS, we are transforming the car repair industry through a clear, forward-thinking strategy focused on operational excellence, digital innovation, and sustainable growth.

01 Operational Excellence

Operational excellence through continuous improvement

We are transforming efficiency across our car repair service centres by streamlining workshop operations, strengthening parts supply chains, and investing in the continuous upskilling of our technicians. 

These initiatives are part of a group-wide strategy to standardise best practices, eliminate operational bottlenecks, and deliver consistent, high-quality service at every location.

The result: faster, more accurate repairs, increased customer satisfaction, and stronger performance across our entire network of service centres.

02 Digital Innovation

Smarter systems, smoother operations

Behind every efficient repair is a well-orchestrated system. That’s why we’re investing in advanced digital infrastructure—like integrated ERP platforms and intelligent workflow tools—to streamline our internal operations across all service centres.

From invoicing and performance tracking, our digital systems connect every aspect of the repair process. This integration reduces manual work, eliminates data silos, and enables real-time visibility into operations—allowing our teams to work faster, smarter, and more collaboratively.

By modernising our internal systems, we’re not just improving how we work—we’re building a stronger, more agile foundation for the future of automotive repair.

03 Scalable, Sustainable Growth

Expanding our reach, sustaining our standards

With a robust business model and a trusted reputation, we are actively expanding our presence across Europe through strategic partnerships and targeted acquisitions. 

Our growth strategy is built on a foundation of operational excellence, market insight, and long-term value creation. By aligning with like-minded partners and integrating high-performing businesses, we strengthen our service offering while preserving the local expertise that defines our success. 

This approach allows us to scale responsibly — maintaining the high standards, customer trust, and service quality that our group is known for.

Our business model

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This is how we create value – discover our model