Pierre.dk becomes IRS Denmark in strategic transformation
The name change marks a new era for the company, which has been a leading player in the market for 40 years. As a well-known brand in the industry, the company's owner, IRS Group, chose to retain the name Pierre.dk when it acquired the company in 2016. Now the time is ripe for a unified identity that supports the strategic direction.
In future, IRS Denmark will focus even more on its core business. In recent years, the automotive industry has undergone major changes and several consolidations. IRS Denmark sees these shifts as an opportunity to create better synergies with partnerships and deliver better service to customers.
Adapting to new market conditions
“Pierre.dk has been an integral part of the IRS Group since 2016, and we are proud to now welcome them fully under the IRS brand umbrella,” said Matthias Rolinski, CEO of IRS Group. “This rebranding marks a natural evolution in our partnership and reinforces our shared commitment to excellence, innovation, and customer satisfaction across Europe.”
Lars Rasmussen, General Manager of IRS Denmark, states that the new name emphasises their focused approach to adapting to new market conditions:
"This is a crucial step for us. The name change is a visible marker of the transformation that is already underway. It shows that we have a clear goal and a strong belief in the future. We will continue to be a leading partner for the industry and focus on delivering the highest quality and service. Our long history has given us a strong position, but now it is time to look ahead and build on a new and solid foundation."
The company will be strengthened through close collaboration with market partners. He sees it as a joint task to adapt to the new market conditions and create an open dialogue.
In recent years, the company has cleaned up and worked to strengthen the internal anchoring of its values with a focus on transparency towards employees and customers. The strategic transformation will ensure that IRS Denmark remains a strong and relevant partner in the automotive industry.
”I am proud of our team and their dedication. Many have been with us for many years, and their commitment is the foundation of our success. We are now part of a larger family, and the new name signals our common direction and ambitions,” concludes Lars Rasmussen.